Content, Commerce, Connected
Enabling End-to-End eCommerce
Learn how to optimize your online experiences to meet buyer expectations.
These three key areas build the foundation of a winning online experience for your buyers:
Content: Product Data Management
Product information is an integral part of an effective online experience. It determines how buyers find, compare, and purchase products.
See how product information drives these parts of your online site:
Site navigation – Ability to navigate product categories and choices
Site search – Search and find products on your site
Rich product listings – Help buyers judge the quality of products
Product recommendations – Show relevant product suggestions for upsell opportunities
Commerce: Optimizing the Shopping Experience
To offer convenient, easy, and intuitive shopping experiences, you need:
– Responsive design for mobile
– Offer flexible payment options
– Manage pricing rules for customer groups or tiers
– Display stock availability
– Personalize experience by customer
Connect: Automating Your eCommerce Operations
To efficiently sell online, manufacturers and distributors need a seamless integration between their eCommerce and backend system like an ERP, 3PL, or other supplier databases. System integration automates the movement of data between your eCommerce store and backend systems for critical processes like:
– Updating product listings and pricing online
– Displaying inventory levels
– Automating order fulfillment
– Displaying order and shipment details for buyers
Implementing eCommerce alongside its integration into any other vital back end systems ensures you build out an end-to-end solution that works for your organization.
