Your eCommerce Software Matters

To stand out among a crowded marketplace, manufacturers and distributors need to create intuitive and consistent shopping experiences. 

Choosing the Right eCommerce Software

Manufacturers need configurable eCommerce software that allows them to build differentiated experiences.

That’s why many choose standalone eCommerce software (over ERP plug-in’s). – they’re easy to manage and provide more flexible and powerful eCommerce functionality:

eCommerce is an investment in the future of your business, and your software should support your online strategy for the long run.

Fully managed product content
Drag-and-drop web store design
Easy site search and catalog navigation
Self-service account management
Customer specific price lists and products
Build experiences across mobile devices
Web store secuirty and payment protection

Expanding Your eCommerce Functionality

Integrating your web store quickly and easily is important to extend the functionality of your store like:

– Email marketing
– Social media
– Payment gateways
– Loyalty programs
– Logistics Partners
– PunchOut catalogs

Connecting your web store with apps like these help personalize and enrich the shopping experience.

Automating Your eCommerce Processes

Adding a new channel like eCommerce creates new internal processes to account for like syncing product catalogs online and fulfilling online orders in an ERP. Automating this movement of data between your eCommerce and backend systems like an ERP, 3PL or supplier databases ensures your organization’s productivity.


Eliminate manual data entry between systems and increase operational efficiency


Centralize monitoring of critical processes like online order fulfillment and inventory


Eliminate costly data errors and focus on marketing, instead of policing data

What eCommerce Processes to Automate

When integrating your eCommerce platform with a backend system like an ERP, common data points to consider are:

Products and attributes: To sync product catalog online
Inventory counts: To displaying inventory availability
Price lists: To personalize shopping experience online 
Customers: All customers to view account online
Order: Process and fulfill online orders in ERP
Shipping Details: Order and tracking information for customers to view 
Order cancellations and return details

Implementing integration of your eCommerce platform allows you to implement an end-to-end solution.

See what an end-to-end eCommerce solution can look like for your business.