How to Approach eCommerce
Your eCommerce Software Matters
To stand out among a crowded marketplace, manufacturers and distributors need to create intuitive and consistent shopping experiences.
Choosing the Right eCommerce Software
Manufacturers need configurable eCommerce software that allows them to build differentiated experiences.
That’s why many choose standalone eCommerce software (over ERP plug-in’s). – they’re easy to manage and provide more flexible and powerful eCommerce functionality:
eCommerce is an investment in the future of your business, and your software should support your online strategy for the long run.
Expanding Your eCommerce Functionality
Integrating your web store quickly and easily is important to extend the functionality of your store like:
– Email marketing
– Social media
– Payment gateways
– Loyalty programs
– Logistics Partners
– PunchOut catalogs
Connecting your web store with apps like these help personalize and enrich the shopping experience.
Automating Your eCommerce Processes
Adding a new channel like eCommerce creates new internal processes to account for like syncing product catalogs online and fulfilling online orders in an ERP. Automating this movement of data between your eCommerce and backend systems like an ERP, 3PL or supplier databases ensures your organization’s productivity.
What eCommerce Processes to Automate
When integrating your eCommerce platform with a backend system like an ERP, common data points to consider are:
– Products and attributes: To sync product catalog online
– Inventory counts: To displaying inventory availability
– Price lists: To personalize shopping experience online
– Customers: All customers to view account online
– Order: Process and fulfill online orders in ERP
– Shipping Details: Order and tracking information for customers to view
– Order cancellations and return details
Implementing integration of your eCommerce platform allows you to implement an end-to-end solution.